About Westbury


Founded in 1998, Westbury is a leading provider of operational reporting solutions for IT Organizations and represents enterprise customers around the globe.

The company pioneered the principle of Service Management Intelligence, which puts the power of self-service reporting in the hands of process owners, IT managers, decision-makers, and those that need it most.

Its SMI Suite is an integrated ITSM reporting platform that transforms data into meaningful information and improves processes and performance.

Recently the company expanded its global footprint into Asia Pacific, in addition to the US and EMEA. Westbury is privately held with offices in Boston, MA and Amsterdam, Netherlands.


Improve IT performance


Built on best practices and methodologies like ITIL and IT4IT, covering over 15 years of ITSM knowledge & experience, Westbury’s solutions have ITSM intelligence embedded. Thanks to the ease of use (configure not code, drag and drop, no database specialists needed), rapid deployment (within 10 days up and running, save 66% time) and unique, adaptive architecture, our solutions help over 100 IT organizations worldwide to improve their performance including industry leading companies  such as Continental, PWC, Wolseley and Deloitte.

Leadership Team

Floris Verschoor


Floris, CEO and co-founder of Westbury, brings 25+ years of experience in the Service Management area in general and business intelligence for ITSM in particular. His proven industry thought-leadership drives Westbury’s mission be the premier implementer of ServiceNow’s Intelligence Platform. Floris believes the Intelligence Platform (Virtual Agent, Predictive Intelligence, and Performance Analytics) with the solutions built or influenced by Westbury like KPI Composer and PA Accelerator offer ServiceNow clients a compelling toolset to leverage Process Optimization across industry verticals to offer end users a faster, better experience, at lower costs.

Floris is based in Amsterdam.

Ben Corten


Ben serves as Westbury’s Chief Financial Officer, and brings more than 15 years of finance and service management experience to the company. He oversees all corporate operations include legal, human resources and business administration. Prior to joining Westbury, Ben held positions at Prolin Automation and Telfort, where he brought significant success to both project management and corporate administration roles.

Ben is based in Amsterdam.

Raymond Crijnen

VP Offerings

Raymond has a track record of more than 15 years in providing services and solutions in the area of IT Service Management. Currently he is responsible for setting the standards in way of working and providing support to the sales organization.
After joining Westbury in 2000, Raymond has been in the role of Consultant and Product Manager. Since 2007 he has been the Managing Director of the Customer Experience Solutions division, which focuses on delivering User Request Management solutions.
With this experience, Raymond is able to let the Westbury Professional Services organization deliver high quality projects, using state-of-the-art tools and ultimately bring value to their customers.

Raymond is based in Amterdam.

Pedro Soto

VP Sales and Marketing North America

Pedro is a 20+ year-veteran leading teams of high-achievers in consulting, sales, project management, and customer success helping companies leverage technology investments to reduce costs and improve customer experience. Together with the Americas consulting and sales team Pedro helps Service Delivery organizations that use ServiceNow leverage the power of their entire Intelligence Platform. This requires the expertise to implement Performance Analytics, Virtual Agent and Predictive Intelligence which employ Artificial Intelligence and Machine Learning. These 3 layers of solution work together to support Process Optimization for ServiceNow clients.

Pedro is based in Orlando, Florida.

Feel free to contact us at any moment about ServiceNow Intelligence Platform