About Westbury


Founded in 1998, Westbury is a leading provider of operational reporting solutions for IT Organizations and represents enterprise customers around the globe.

The company pioneered the principle of Service Management Intelligence, which puts the power of self-service reporting in the hands of process owners, IT managers, decision-makers, and those that need it most.

Its SMI Suite is an integrated ITSM reporting platform that transforms data into meaningful information and improves processes and performance.

Recently the company expanded its global footprint into Asia Pacific, in addition to the US and EMEA. Westbury is privately held with offices in Boston, MA and Amsterdam, Netherlands.


Improve IT performance


Built on best practices and methodologies like ITIL and IT4IT, covering over 15 years of ITSM knowledge & experience, Westbury’s solutions have ITSM intelligence embedded. Thanks to the ease of use (configure not code, drag and drop, no database specialists needed), rapid deployment (within 10 days up and running, save 66% time) and unique, adaptive architecture, our solutions help over 100 IT organizations worldwide to improve their performance including industry leading companies  such as Continental, PWC, Wolseley and Deloitte.

Leadership Team

Floris Verschoor


Floris, one of the founders of Westbury, brings 10 years of experience in Service Management and ITIL methodology. He is responsible for formalizing the strategy for new markets and technologies at Westbury. Prior to founding Westbury, he started Westbury USA and established a strong customer and partnership base with significant revenue streams for the Americas. Floris has significant experience working with large enterprise companies in adopting the ITIL methodology and implementing supporting solutions for IT processes. His experience in aligning IT processes with the implementation of service management solutions gives him unique capabilities to lead Westbury’s new markets.

Floris is based in Amsterdam.

Ben Corten


Ben serves as Westbury’s Chief Financial Officer, and brings more than 15 years of finance and service management experience to the company. He oversees all corporate operations include legal, human resources and business administration. Prior to joining Westbury, Ben held positions at Prolin Automation and Telfort, where he brought significant success to both project management and corporate administration roles.

Ben is based in Amsterdam.

Raymond Crijnen

VP Offerings

Raymond has a track record of more than 15 years in providing services and solutions in the area of IT Service Management. Currently he is responsible for setting the standards in way of working and providing support to the sales organization.
After joining Westbury in 2000, Raymond has been in the role of Consultant and Product Manager. Since 2007 he has been the Managing Director of the Customer Experience Solutions division, which focuses on delivering User Request Management solutions.
With this experience, Raymond is able to let the Westbury Professional Services organization deliver high quality projects, using state-of-the-art tools and ultimately bring value to their customers.

Raymond is based in Amterdam.

Pedro Soto

VP Sales and Marketing North America

Pedro’s role as Vice President of the Performance Analytics practice at Westbury consists of overseeing strategy, sales, and resources management to deliver outstanding customer experiences and drive bottom line results, helping ServiceNow customers leverage the power of their data across the Now platform. He brings over 20 years’ experience in technology and 7 years in ITSM, being well versed in ITIL and the major service management platforms.

Prior to joining Westbury, Pedro was an independent consultant and managed technology implementations for ATM and debit card networks throughout Latin America at MasterCard International.

Pedro is based in Orlando, Florida.

Feel free to contact us at any moment about ServiceNow Performance Analytics